Have you heard of Guy Kawasaki? The Internet entrepreneur and Internet marketing guru have turned himself into a media star with his YouTube videos, blogs, and online networking activities. He’s also mastered the social networking site LinkedIn and is now using it to promote and sell his products and services.
So, how did he do it? According to experts in online marketing and networking, Guy used four different approaches to boost his LinkedIn visibility. He had the content he posted on LinkedIn first. Then he added links to his blog on LinkedIn and YouTube, which received high search engine rankings. He then posted articles and press releases on LinkedIn and YouTube, which attracted more people. Finally, he distributed his latest multimedia video on LinkedIn and YouTube.
These four strategies worked, and each was successful in increasing his online profile visibility. However, experts caution that each strategy takes time. It may not work as well in six months or a year. It all depends on the individual. The key, however, is to stay consistent and stick with your strategies.
In Guy Kawasaki’s case, LinkedIn proved to be a very effective platform for marketing, and not just one, but several different social networking sites. He was able to build a large network of business contacts through LinkedIn, and connect with other like-minded entrepreneurs. By doing so, he was able to grow his business and maximize his profits. Through this method of online marketing, he earned the respect and admiration of others in the industry.
With this, it’s safe to assume that he has done what is necessary to make his online marketing efforts work. There are, however, still ways for him to go beyond this. One example is to use promotional products to further market himself and his company. He could give out free promotional items like pens, notepads, t-shirts, etc.
Of course, he won’t be able to hand these out randomly. Instead, he will need to target certain demographics. For instance, he can create a campaign that targets business professionals and parents who are networkers. This type of person is more likely to buy the products that he promotes. On the other hand, those who belong to social networking sites are usually open to recommendations.
This strategy makes use of the recommendation system present in LinkedIn. When someone recommends a product to a friend, the recommendation actually goes to his or her network. Therefore, when a user refers to a buddy, his or her network gets the benefit.
This strategy is actually quite clever because it targets people who already know someone who can help them. This means that the number of referrals will definitely be higher. Of course, Guy Kawasaki is still marketing his company through Twitter. He just uses it differently. There is no doubt that LinkedIn and Twitter are two of the best platforms for marketing and sales, but if you want to see real results, you should combine them with a good strategy.
Another strategy that Guy Kawasaki has mastered is his network marketing strategy. He has actually used this multiple times to bring great leads. He has tweeted about products that he promotes and sends the message that he is willing to help anyone who needs it. Most of the time, the people who come into his network are people who are interested in what he has to say. He is actually using the Twitter network for lead generation.
However, even though Twitter can help him get a lot of people to contact him, LinkedIn can offer him a greater opportunity. LinkedIn can provide him with a good source of connections. Since most people who are connected to LinkedIn are successful people, this platform can provide a nice boost to his marketing. This combined with the strategy that Guy Kawasaki has mentioned earlier should be able to grow his network marketing business very quickly.
The secret that a lot of people don’t understand is that networking marketing strategies should be put into action on a consistent basis. There is no one specific time frame that you need to hit upon. In order to get the best results, it is best that you develop an effective strategy that can work for a long period of time.
Now that you know how effective Guy Kawasaki’s Twitter strategy is, what is your take on LinkedIn? Have you seen the value of his network marketing strategy? If so, then are you ready to take advantage? Do you think that Guy’s expertise in the network marketing industry can help you grow your business as well?